International corporate communications leader, John Rynehart, has joined PPR as ANZ Director, Corporate.
Mr Rynehart joins PPR with 20 years’ experience as a journalist and communications strategist in Australia, the UK and the Middle East. Most recently he was Deputy Managing Director, Four Communications Middle East, one of the UK’s most awarded independent communications agencies where he helped to lead a team of more than 40 consultants across offices in Abu Dhabi and Dubai.
John’s experience spans aviation, property, transport, technology, energy, healthcare, education and sports events and sponsorship.
Clients included Etihad Airways, Emirates Nuclear Energy Corporation, Etihad Rail, Oracle Corporation, the State Government of Victoria, London Business School and JLL.
John will be responsible for leading PPR’s corporate offering across six offices in Australia and New Zealand.
PPR CEO, Michael Pooley, welcomed John to the team.
“John’s broad experience advising some of the world’s leading organisations will enable us to further develop our strong corporate client base within the agency and provide our clients with best in class corporate communications strategies.
“As well as attracting new organisations to PPR he will also support our client leaders across our other disciplines of brand, technology, government and travel and tourism, offer outstanding corporate reputation counsel.”
Commenting on the appointment, John added: “Organisations in Australia and New Zealand, just as I’ve seen in other parts of the world, are finding it increasingly difficult to build a positive corporate narrative among an increasingly sceptical community.
“I’m excited by PPR’s community marketing approach and its unique geographic footprint that can help an organisation bond with the communities that matter to them, no matter where they are based.
“Coming back to Australia and joining a leading agency such as PPR is a real privilege for me. With a well-established and highly respected existing corporate offering and a talented team in every market in Australia and New Zealand, I can’t wait to work together to support current and new clients build their corporate reputation.”
John will be based in Melbourne. His appointment follows the recent arrival of Allan Dib, PPR’s first Director of Planning and Insights.