Perth, WA: Leading strategic communications consultancy Cannings Purple has expanded to Queensland and appointed experienced advisor Peta Baldwin to lead the new practice.
Cannings Purple Managing Director Warrick Hazeldine said the Brisbane office would further boost the agency’s ability to service existing clients, several of which have operations in Queensland. Cannings Purple is headquartered in Perth, with an existing national and international footprint through cornerstone shareholder WPP AUNZ (ASX: WPP).
Mr Hazeldine said there were natural synergies between the West Australian and Queensland markets and that Ms Baldwin brought a range of skills to her role as State Director that would deliver results for Cannings Purple’s current and future clients.
“Many of our clients continue to grow in the Queensland market and we’re committed to supporting their growth,” Mr Hazeldine said.
“They will be in capable hands with Peta’s appointment. Peta brings strong investor relations expertise and well-developed insights into the wider Queensland market and she is familiar with the issues that are important to the resources and energy sector - having worked in-house at AngloGold Ashanti, Mount Isa Mines and Alcoa and consulted to listed companies such as Goldfields, Diamondcorp, Petra Diamonds and TanzaniteOne and their mining contractor partners.”
Mr Hazeldine said Ms Baldwin had skills and experience in addition to her investor relations expertise that would enable her to work across all areas of Cannings Purple’s business.
“Peta has knowledge of government process and policy, which is a skill valued by all our clients, and strong credentials in crisis communications planning, most recently having been part of the team which developed a multi-agency framework for Biosecurity Queensland,” Mr Hazeldine said.
Ms Baldwin said she was excited to have the opportunity to spearhead Cannings Purple’s growth into Queensland.
“I’m delighted to join one of Australia’s largest corporate consultancies, with a strong background in investor relations and crisis management, which I’m very passionate about,” Ms Baldwin said.
“I look forward to working with Cannings Purple’s established clients and also to connecting with new clients and helping service their needs in an economy which has the resources industry as a leading growth sector.”