April 1, 2016
Ogilvy Group Australia creates new national role to drive collaboration between media strategy and creative.
Ogilvy Group Australia today announced the appointment of Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative and planning and broaden its client offering.
Effective immediately, Worthington starts at Ogilvy as Head of Media. However, according to Ogilvy Australia CEO, David Fox, her remit has “more focus on championing media opportunities across the Group and collaborating with strategy, planning and creative leads to sell Ogilvy’s creative product, than media buying”.
“Clients need and want seamless business solutions and look to their agency as providers of total collaboration between creative, media strategy and planning units,” said Fox. “As we continue to grow our media capabilities and integrated offering in response to client demand, expanding our team and bringing in the right skills has become vitally important.
“Having Saurin on board will take Ogilvy’s unified media and creative offering to a new level. Working alongside the creative teams nationally Saurin will ensure we combine, strategic, creative and media, in every response presented to our clients.”
On joining Ogilvy, Worthington said: “My role is about designing better creative product for Ogilvy and our clients, working positively and collaboratively with partner media agencies and working with media owners for stronger brand integration & content creation.
“In order to have closer relationship with the consumer we need an intimate understanding of what each media owner and their platforms can deliver for our clients. Together we will gain learnings that will allow us to optimise the creative expression & ROI performance which I am particularly passionate about.
“I love working alongside my creative colleagues and the media to design creative experiences that evoke action. I can’t wait to get going and start the conversations,” she said. Bringing a mix of traditional, creative, digital and social experience to the new role, Worthington has an enviable track record integrating media into client marketing campaigns.
Most recently with the Media Store as COO/Executive Business Director, Worthington’s 30-year career has spanned big and small, full-service and media specialist, multinational and independent agencies in Australia.
Prior to the Media Store she spent nearly two decades with Starcom/Leo Burnett rising to the role of National Business Director. Prior to that she held the role of Account Services Director at The Silver Partnership.
Worthington brings to her new role a broad range of client and industry experience including luxury goods (Lexus); Retail (including Woolworths, Metcash and Petbarn); plus Finance, FMCG, Government and Travel industries among others.
Ogilvy Group Australia is part of STW Group, Australasia’s leading marketing content and communications group.