opr Melbourne has signed on City of Melbourne for Melbourne Fashion Week as its latest client win.
opr Melbourne, Managing Director, Jacquie Potter, said: “We’re thrilled to partner with such a strong local institution here in Melbourne. More and more we are hearing our clients’ need for creative storytelling and we’re excited to be able to showcase our thinking to bring to life the various narratives around Melbourne Fashion Week, to drive great outcomes that engage our target audiences.”
opr CEO, Richard Brett, said: “The opr Melbourne team continues to add to their exciting client line up with the addition of Melbourne Fashion Week. Our team really understands how to work with organisations to create compelling stories that deliver business impact. We are excited to see what the rest of the year delivers and how we can push ourselves even further strategically and creatively.”
Aside from this new client win, the team’s work has been recognised in Australia and overseas – most recently being shortlisted for the PR Awards Asia: ‘Experiential PR’ category for Visit Victoria’s Melbourne After Dark campaign.
opr is part of WPP AUNZ, Australasia’s leading marketing Communications group