WPP AUNZ

Pulse Communications, part of opr, wins Silver at PR Awards, Asia

14th June

We are thrilled to share the fantastic news that Pulse Communications has won a silver at the PR Awards, Asia 2018 in the Technology Campaign category for UBank’s campaign Science of Saving and Spending Experiment.

Richard Brett, CEO opr offered his congratulations to the team involved in the work.  He said: “We have a brilliant, creative team across opr and it’s always an honour to be recognised on the global stage for the work we do and everyone involved should be very proud”.

Campaign summary: In order to disrupt traditional banking for the better, and to understand the Australian spending and saving landscape, UBank commissioned research known as the UBank ‘Science of Spending and Saving Experiment’. With property prices across Australia out of control and young people struggling to save for a deposit, we chose to focus on how UBank could help people change their behaviours to reach the goal of home ownership. To dig deeper into the challenges prospective home-owners faced, we partnered with an Honorary Fellow from the University of Melbourne and expert in Consumer Neuroscience with Nuro Pty Ltd. We conducted two types of research; qualitative and quantitative, to firstly uncover the saving and spending habits of Australians, but also uncover how our brains work when it comes to impulse spending.