5th November

Following last month’s new brand platform launch campaign for Amart Furniture, Y&R Brisbane* has released three new executions for the furniture, outdoor and bedding superstore. 

 

The new spots in the ‘I got it at Amart’ campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.

 

“The pride you feel when you score a great deal on quality furniture expresses itself in many ways,” said Brendan Greaney, Executive Creative Director Y&R Brisbane.

“Like when you love your new leather couch so much, you spontaneously start Riverdancing. It’s a fertile platform we can continue to explore and evolve.”

 

The new executions in Amart’s brand and retail campaign recently launched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.

 

To view the new spots, go to:

 

Hype Baby

https://www.youtube.com/watch?v=2fLRK46l1Ck

 

Riverdance

https://www.youtube.com/watch?v=HJl8h17sh40

 

Pep Talk

https://www.youtube.com/watch?v=tA6aWAFCN_g

 

CREDITS:

Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson

Agency: Y&R Brisbane*

Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb    
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander

Production: FINCH
Director: Alex Roberts

Producer: Cath Anderson

Editing House: ARC EDIT

Editor: James Ashbolt
Grade/online: Nakatomi
Sound: Cutting Edge Brisbane

 

VMLY&R is part of WPP AUNZ, Australasia’s leading marketing communications group.