Following last month’s new brand platform launch campaign for Amart Furniture, Y&R Brisbane* has released three new executions for the furniture, outdoor and bedding superstore.
The new spots in the ‘I got it at Amart’ campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.
“The pride you feel when you score a great deal on quality furniture expresses itself in many ways,” said Brendan Greaney, Executive Creative Director Y&R Brisbane.
“Like when you love your new leather couch so much, you spontaneously start Riverdancing. It’s a fertile platform we can continue to explore and evolve.”
The new executions in Amart’s brand and retail campaign recently launched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
To view the new spots, go to:
Client: Amart Furniture
CEO: Lee Chadwick
General Manager – Customer: Rodica Titeica
Head of Creative: Bradley Chard
Advertising Co-ordinator: Courtnee Waterson
Agency: Y&R Brisbane*
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks
Senior Art Director: Andrew Leftley
Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander
Director: Alex Roberts
Producer: Cath Anderson
Editing House: ARC EDIT
Editor: James Ashbolt
Sound: Cutting Edge Brisbane
VMLY&R is part of WPP AUNZ, Australasia’s leading marketing communications group.