WPP AUNZ

Subway gives away 13 million+ meals via J Walter Thompson Sydney

17th November

A campaign concept developed by J Walter Thompson Sydney recently went to 60 countries and more than 40,000 Subway restaurants inviting customers to join the Subway Live Feed to help fight hunger around the world.  

The real-time data-led Subway Live Feed campaign,was devised by J Walter Thompson Sydney specifically to celebrate World Sandwich Day and saw Subway partnering with local hunger-relief charities

In Australia, it was supported by other WPP AUNZ agencies including Webling, PPR and Ikon – so an excellent example of horizontality in action too!