Building on the brand’s promise to always put teachers first, Teachers Mutual Bank has just launched an integrated campaign via Y&R Sydney. Featuring across digital, social, OOH and owned channels, the campaign uses messages from students to inspire teachers to think about themselves and their finances.
Sasha Firth, Y&R Sydney’s Managing Director says: “We know how hard teachers work for their students. Often they focus so much on preparing our children for a great future, they don’t prepare themselves, especially when it comes to their money.”
Jeremy Hogg, an Associate Creative Director at Y&R Sydney added: “Instead of the bank preaching to teachers, we used students to deliver the message. Some teachers may be inspired, some surprised that the student is telling them to strive for better in life, a lesson they themselves often deliver."
Adam Norman, Head of Product and Marketing at Teachers Mutual Bank says: “The tone of this campaign is something a little different for us. However, we really wanted a campaign that stood out and demonstrated how much we value the role teachers play in shaping both their students’ lives and the broader community. We want to make sure that teachers take the time to focus on themselves and consider how they’re managing their finances both now and in the future.”