Wavemaker Appoints Talent Director Karl Vrolyk

4th April

Wavemaker, GroupM’s newest media, content and technology agency, has appointed Karl Vrolyk to the newly created role of Talent Director.
Vrolyk joins the agency on 16 April from his current position as GroupM HR & Talent Manager, a post he has held since September 2016. He brings with him indepth knowledge of the technical aspects of HR, as well as a keen understanding of GroupM policies and WPP knowledge.
During his time at GroupM, Vrolyk led the group’s prestigious M Grad Programme, facilitated change management and performance training workshops, and led all the operational components of the HR team. Prior to joining GroupM, he honed his HR skills at companies including Navitas, American Express, Carnival Australia and Avis Budget Group.
At Wavemaker, Vrolyk will apply his development expertise to ensure the agency continues to deliver a compelling employee experience that retains and attracts the best and brightest talent.
Wavemaker Australia CEO Peter Vogel said: “Our culture is paramount to our success and the success of our clients, and that is directly related to our people. Having been formed through the merger of MEC and Maxus, Wavemaker Australia is now a much bigger agency so it was necessary to appoint a dedicated talent director.

“With more than a decade’s experience covering operational and HR business partnering roles, Karl is well equipped to take on this important new role in helping us achieve our ambition of being ‘the best place to work’ in our industry. His collaborative and personal manner, combined with diligent approach to his work, will make Karl a great addition to our Wavemaker team.”

Both MEC and Maxus were ranked as the top agency in their respective categories for Best Places to Work Australia, last year ranking 13th (more than 100 employees) and 15th (fewer than 100 employees) of all companies in Australia.