Tyro is the latest Australian organisation to enlist whiteGREY to develop its new customer-centric website as part of the business bank’s overall rebrand, launched yesterday.
The new website, which is aimed at boosting brand awareness and supporting product launches and lead generation, was developed after a competitive pitch process and is the first major project whiteGREY has undertaken for Tyro.
whiteGREY worked in close partnership with the Tyro team across technology, design, project management, client services and customer experience to develop the new site.
“Tyro’s website is the face of the business and has grown organically as the business has introduced new innovative products over the past 16 years,” explained whiteGREY National Head of Technology Juan Garcia.
“Having the opportunity to develop a website with the right experience and with the foundations to support the business as it scales, was a great way for whiteGREY to play a small but important part in the Tyro story.”
The new website forms a pivotal part of Tyro’s recently launched new positioning, the first rebrand the bank has undertaken since 2007. It is headlined with the tagline ‘Better business banking’ to reflect Tyro’s expansion beyond strictly payments and into banking and lending products.
Tyro CMO Lisa Vitaris said: “As a business bank built on technology, our website is our shopfront, which made the development of a new site a fundamental component of our rebrand. The team at whiteGREY have done a great job in not only delivering on our desire for a customer-centric website but have also captured the essence of our new tagline of ‘Better business banking’ across the site.” Ms Vitaris said.
“The rebrand is a significant milestone for us as we continue to innovate our business banking offering and the whiteGREY team have really gone above and beyond for us, working closely with our internal teams on this important project.”