Online accommodation pioneer Wotif has appointed Ogilvy Australia & NZ to evolve its brand to both Australian and New Zealand travellers as the organisation continues to develop and meet changing consumer needs.
The appointment – made after a three-month pitch process – will be led by Ogilvy Brisbane working alongside Ogilvy Sydney and Ogilvy Auckland, across all Wotif’s marketing and communications business including Brand, Creative, Strategy, Social Media, Content and Public Relations.
The new win follows Ogilvy Australia’s recently being named as ‘Digital Agency of the Year’, further reinforcing the agency’s expertise across the full remit of brand and digital communications.
“Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends,” said Ogilvy Australia’s CEO David Fox. “To apply these capabilities to such an outstanding and pioneering brand like Wotif is exciting for all the Ogilvy teams involved.”
Fox continued: “We’ve pulled together a specialist team sourcing talent from Brisbane, Sydney & Auckland to service Wotif; who are truly aligned with this philosophy, allowing us to forge a powerful and collaborative relationship.
“We’re an agency that believes brands earn their relevance by delivering audience value at every touchpoint - emotionally, functionally, en masse and at a personal level. We find the most innovative ways to deal with the increasingly complex business issues faced by companies, using both digital, and non-digital touchpoints. It’s fantastic to see that capability recognised by an organisation as dynamic as Wotif and we are looking forward to working closely with the team to lead the next evolution of its brand,” Fox concluded.
Amanda Behre, Wotif’s Director of Brand Marketing and Communications said: “We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels. This coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved”.