Secrets & Lies

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“Secrets & Lies has proven to be a profound and illuminating study of our people and our culture. It explains both our values and our behaviours in a more honest light. Knowing how to respect the need for secrets and understanding the lies we tell (without any judgement), can be a powerful tool in our economy. Australians are complex and layered. In this complexity marketers can find plenty of opportunities. And that is golden.” – Rose Herceg, Chief Strategy Officer WPP AUNZ

To hear the full story behind the data and what this might mean for your brand and business, WPP AUNZ’s Chief Strategy Officer, Rose Herceg is available to present the findings in person. Get in touch to find out more about the long standing marketing “truths” this research challenges, and the three new plays for marketers, businesses and brands to consider.