November 28, 2016
Kieran Antill | ECD | J. Walter Thomspon
The internet has given the world so much creative stimulus that people have become creative connoisseurs – difficult to impress or shock. From Instagram to Pinterest, creativity is no longer a profession…it’s just who we are. And when brands can’t deliver on these new creative expectations the results are mediocre, needing more media to support unwanted comms. It’s getting harder to make an impression but that in turn opens up new avenues and drives the creativity needed for ads closer to the arts.