What the movies can learn from Mad Ave

July 8, 2016

Simon Collins | Creative Director | 1 Kent Street

As appeared on Campaign Brief 
Simon Collins argues that movie-makers waste a lot of time and talent that could be used by the ad industry.

In space, according to the poster for the 1979 sci-fi classic Alien, no one can hear you scream. In my local cinema, by contrast, everyone can hear you groan. But that doesn't stop me groaning like a moose in labour when I mistime my arrival and find myself sitting through the trailers.


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