WPP AUNZ

Michael Collins: Corporate Social Responsibility – the (mostly) good, the bad and the ugly

31st January

Michael Collins: Corporate Social Responsibility - the (mostly) good, the bad and the ugly
Michael Collins | Account Manager | Howarth Communications
 
Since the dawn of public relations, healthy consumer skepticism has raised the question: “Why? Why am I being sold this message, service or product?”This, in turn, has extended to Corporate Social Responsibility (CSR) and its place in brands’ business strategies.
 

 

Michael Collins: Corporate Social Responsibility - the (mostly) good, the bad and the ugly

“Why? Why am I being sold this message, service or product?”.

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