How becoming trigger-happy can stop marketers firing blanks
Rob Morrison | Creative Director | Ogilvy
A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in the market is what marketers need.
There’s an urban myth kicking around in marketing circles. It’s been there for the last ten years and, tragically, it’s showing no sight of slowing down. It goes like this.
Big data equals big sales....